Search engine optimization in South Africa

A Search Engine Optimization (SEO) company based in Johannesburg, South Africa enabling businesses to rank high in Google – driving leads and sales for business growth.


Do you know the most visited website in the world is Google?
Your customers start their buying journey by googling their problems. Heck, even those who know your website will often use Google instead of a browser’s address bar.

With Search Engine Optimization (SEO), you get the opportunity to teach search engines like Google that you have the answers to their visitors’ questions.

SEO helps you leverage the power of search engines for a constant flow of traffic to your website, traffic that converts to leads that bring sales to your Business on autopilot.

Why Work With Astute Digital For Your SEO Campaigns

Get your website to the first page of Search results with our Search Engine Optimisation (SEO) services in South Africa

How SEO Works

Jane’s laptop has just crashed. Everyone thinks she needs a new laptop. She asks friends and family where to get a good laptop, but she also runs to Google and searches for “buy a new laptop in Cape Town” or “laptop prices in SA.”

Google, will then give her a couple of suggestions from where to buy one.

Search Engine Optimisation (SEO) helps your business’s website to show up on the first page when potential customers search for terms related to your services and products.

our SEO services in South Africa

SEO For E-Commerce

Our e-commerce SEO service caters to businesses that want to drive free organic traffic to their offline or online shops from search engines.

Local SEO in SA

Drive foot traffic to your physical business with Local SEO. If your target customer is local to your location like in Cape Town, or Joburg or Durban, then local SEO is for you.

Off-Page SEO

White hat off-page SEO practices that will make your website jump in rankings. Outreach, social media engagement, influencer outreach campaigns, backlinks, and more.

Technical SEO

We go under the hood to ensure the code of your website is friendly to Search engines: website architecture, indexing, crawling, rendering, sitemaps, meta tags, and more.

On-Page SEO​

We optimize your web pages for search engines to understand your content easily. Keyword research and analysis, page-wide metadata, internal linking, headings, and more

Content Marketing

Attract and retain visitors with high quality, engaging, and relevant content. Content is the cornerstone to the success of any SEO campaign: blog posts, e-books, case studies, website copy, and more.

SEO Questions

Why SEO is important for your online success

There is an SEO joke that goes, “Where do you hide a dead body? On the second page of Google search results.”

There are billions of web pages. Try it out, google any keyword related to your product or service. You will see millions of results.

All these are competing for the first ten spots on the first page.

If you are not on the first page, you will not get people visiting your website.  SEO helps you get there.

How SEO helps your business

SEO helps your website to rank high in SERPs (Search Engine Results Page).

Done right, SEO makes you visible and accessibly to search engines like Google, Bing, Yahoo, and others who drive free organic traffic your website.

Website traffic convert to sales leads in your pipeline or funnel and buyers for your products.

SEO helps your business grow on autopilot.

Can I expect more website traffic through SEO?

SEO eventually pays off when your site crawls its way to the first page of Google.

When it does, expect quality traffic to your website.

Note that traffic does not automatically lead to sales. You need good content and tested Call to Actions on your site.

Are SEO’s worth it

If you work with an SEO agency focused on measurable results, then SEO is worth every rand.

Often once you rank high in Google and on other SERPs, you will stay there for a long while or until your competitor creates better content than you do.

As long as you are on the first page of Google, expect a constant drip of emails and calls to your business.

How long does SEO take to show results?

This depends on two things:

  • How competitive your keyword and industry is.
  • What SEO strategies and efforts you take.

Low competition keywords and local SEO can take anywhere between 3-6 months to get to the first page of Google.

Competitive niches can go to 1-2 years of consistent SEO efforts to crack the first page of SERPs.

How often should you do SEO

As often as you can.

The frequency depends on your industry and how active your competitors are with their SEO.

For a local and low competition sector, you may see results from SEO even from one SEO campaign.

Fierce competition, however, requires you to do SEO regularly, weekly or monthly at the very least.

Between PPC or SEO, which one is more helpful for growing a business?

Both PPC (Pay Per Click – Ads) or SEO have their place in digital marketing.

PPC drives instant results while SEO is long term.

If you have the budget, use PPC to drive traffic for time-sensitive offers and reserve SEO for long term traffic goals.

In terms of ROI, SEO trumps PPC anytime.

How to choose a good SEO company/agency?

SEO is about results. The best SEO companies should show commitment to helping you achieve your business online.

Ask about the SEO strategies they employ – blackhat strategies are worse than doing nothing at all.

For long term relationships, look for a fit and nimble to adapt to changing SEO trends



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